Director : Tope Oshin
Producer(s) : Chinaza Onuzo and Isioma Osaje
Starring : Jemima Osunde, Blossom Chukwujekwu, Osas Ighodalo, Wofai Fada, Dakore Akande, Wale Ojo, Kate Henshaw and Falz (The Bahd Guy)
Genre : Drama/Comedy
Release Date :March 23, 2018
Awesome-O-Metre : 6.0/10
REVUE OF NEW MONEY
New Money is about Toun (Jemima Osunde), an aspiring fashion designer’s whose life is transformed after she discovers she’s the heiress of a billion-dollar empire left by her estranged father.
Who doesn’t love a classic story of grass to grace literally overnight? It’s the fantasy that gives hope to those aspiring to make it big in life and so this story line (though not novel) very relatable. The relatability of this plot is the highlight of this film because almost everyone aspiring to reach the top of their careers can relate to the characters.
New Money had fairly simple cinematography and coloring and this drove the narrative of the simple story that is unfolding which ensured that the audience followed the story quite easily. However, while trying to drive the simplicity of the story, they over simplified the boardroom politics of the process of appointing CEOs and even the takeover of a company. If you are one who is particular about corporate business processes, the film will irk you a bit, or a lot.
Furthermore, there were some lose ends in the plot which weren’t satisfactorily resolved particularly, the relationship between Jemima’s character and Daniel Effiong’s which seemed to just trail off without any real resolution. I am not sure how that was supposed to play out but we were left hanging. The films conclusion was however satisfying because it ended convincingly and on a good note.
New Money had some subtle ingredients that made it a good film especially the soundtrack which featured a lot of hit songs which were appropriate for the film. Also, the subtle coloring made the film feel even and smooth and that the film is set against the background of the Lagos fashion week gave it a feel of authenticity and yes we noticed the subtle Heineken and Google advert…nicely done.
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